digital guru in India

Affiliate marketing is a digital marketing technique that is similar to pay-per-click advertising, but with one difference: instead of paying for every click on an advertisement, the marketer gets paid for every sale, like a commission. In affiliate marketing, a publisher or an affiliate marketer is someone who advertises the products or services of a business to get a commission every time a visitor makes a sale on the website that they are advertising. The publisher can do the marketing via banner ads, search boxes or text links, sending visitors from their own blog or website. The owner of the business, or the person in charge of marketing of a particular business, who is known as the merchant or an advertiser in affiliate marketing - pays the publisher a certain amount as a commission when a visitor to their site, guided through links or ads from the publisher’s site. The amount of payment could be a percentage of each sale or a fixed amount. Some businesses prefer affiliat

Email marketing is the most direct form of promotion in the world of digital marketing. In this technique, the business owner or the marketing expert - instead of waiting for visitors to their website or followers of their social media sites - directly communicate with the potential customer base through emails. Every now and then, businesses sent a bulk amount of emails to a number of people in their list - their past and regular customers, potential clients, other business acquaintances, people who have subscribed to their newsletters or left their email addresses, and in some cases, their competition in the market. These emails are send directly to the recipients’ mailboxes, and they can choose to read them, ignore them, follow the link to the website or unsubscribe from receiving them further. The emails in question could consist of a number of elements: they could be greetings on a major holiday to existing customers and other connections, or announcement of a new servic

There was a time when Social Media sites were only used by individuals to connect to their friends and keep an online tab of their own lives. However, with time and with the advent of a number of new platforms, various social media sites like Facebook, Twitter, Google+, Instagram, YouTube and LinkedIn, are now a popular way to promote and market your business. Whether it is by sharing your business’ achievements via Facebook or spreading your thoughts through Twitter, talking about your business on a YouTube video or showcasing your product via Instagram - social media sites are the most popular and interactive medium of promotion these days. In this chapter, we will discuss the unique way that each of these platforms can help promote our business. FACEBOOK Facebook is not only the most popular social media platform for people to share their status updates and pictures, it is also the most interactive way to connect to people and to get people’s feedback and opinions. With yo

Pay-Per-Click (PPC) is also sometimes known as Cost-Per-Click (CPC), and it is a technique to drive traffic to a particular website through indirect advertisement. What is Pay-per-click Advertising (PPC) In PPC, the owner of a website usually pays to have their advertisements displayed on a search engine. These advertisements are displayed, along with the results from the search, at the top of the page in forms of banners. However, the owner is billed for this type of advertisement only when a visitor clicks on any of these advertisements, and not every time they appear to a searcher; hence the name ‘pay-per-click’. In other words, it can be said that the owner of the business is paying for visitors to come to their sites, instead of waiting for some organic clicks, which are clicks generated by search results because of their relevance to the keywords typed in by the visitor. An attractively built website with unique and informative content is the most basic element that a b

Search Engine Optimization, or SEO, is a very important concept in marketing which is a process of bringing a particular website at the top of the search engine when a potential customer looks for certain keywords. What is Search Engine Optimization (SEO)? Businesses pay PR firms to bring their company name at the top of the list of search engines such as Google, Yahoo! or Bing. For example, if a person types in ‘plumber’ ‘Seattle’ and ‘affordable’ on Google, the affordable plumbing business in Seattle that has a SEO-friendly website would feature at the top of the page for the person to look through. According to a poll taken by Imforza, 75% of the people who use search engines for their investigation do not go past the first page, but are satisfied from the options that appear there. Also, according to a poll by Quora in 2010, the first link at the top of the page in any search receives more than 42.25% of the total number of clicks; the second ranking post receives about 1

A well-built website with informative content and accurate information is the most important element any business can have - whether it is a new business that you are starting from scratch, or one that has been in your family for generations.  The Role of a Website in Digital Marketing The website for a business should contain all the necessary information that potential customers may want to know about that business - including that business’ goals and motivations, background and people, expectations and achievements. Although a business may promote itself in a variety of ways, the website is almost always where a potential customer would go back for what they want to know. It is advisable for any business to not only have an informative website but also to update it regularly. Some businesses tend to change the entire look of their websites, while others only update the content to their latest achievements. In this chapter, we will discuss the role of a website in digital marke

Know Your Business Whether it is a business that you have started from scratch, working from inside home, leaving your job for, something that you are passionate and ambitious about, or whether it is a business that you have inherited from your family - whatever the case, you have to really and truly get to know your business before you can plan a strategy to promote it. Is it a small, local pizzeria that your grandfather started when he was a young man or a boutique that you started from your own living room because you loved to design dresses? Is it a group of friends who got together to start a consultancy firm because you were all dejected with your job, or a small PR group that you are starting with your spouse because you both want to want from home? Every business is different, and it is important to know your own business before you start to plan about it, especially because you need to understand your own limits. If you are a two-person business, it is not advisable th

Digital Marketing Strategy is a relatively new concept, and therefore it requires more understanding to approach it. The previous generation - the generation of parents and grandparents - preferred everything the old fashioned way; they lament for the olden days of newspapers and billboards, leaflets and radio adverts. The newer generation, on the other hand, are completely at ease with the introduction and use of modern technology in their everyday lives. This difference between traditional and digital marketing could be subtle or huge depending on the way you are looking at them. Traditional Vs. Digital Marketing When it comes to promoting your business, both in digital and traditional form of marketing, you are spreading the news of your business - all its details, achievements, characteristics and specialities to public who could be your potential customers. However, when it comes to the medium of promotion, traditional marketing was dependent on newspaper and magazine advert

There is always a group of people who will indefinitely prefer the traditional mediums of marketing and advertisement. For them, a large billboard on the highway advertising their favourite brand of chocolate, and a full-page advertisement in the newspaper listing the merits of a specific toothpaste brand is more appealing than the world of digital marketing. For them, the need or the importance of digital marketing in promoting your business needs to be explained. If you take into account the direction that modern society is going, digital marketing is the more modern approach to take rather than traditional marketing. According to a poll by kapost.com in 2014, the average number of hours Americans spend online daily is more than 11 hours, which is not a surprise because these days, people stare more at their smartphones, their laptops and their tabs than at their surroundings. Therefore, it is more sensible to bring your business on to the platforms where most of the population

The first time that anyone heard of or used the concept of ‘digital marketing’ was in the 1980s, when some automobile companies used to send its regular customers floppy disks containing multimedia content promoting their newest models. Although this medium was innovative and new in the 80s, it is needless to say that the medium was also extremely expensive and not very widespread. The term ‘digital marketing’ was first used in the late 1990s, and more extensively in the early 2000s. When the ‘World Wide Web’ aka the Internet came into existence in the early 1990s, promotions of businesses and services were transferred to the Internet, via websites and their contents. However, one could only read the content available online; there was no way to interact with it. Knowing Digital Marketing Google was born in 1998, and it paved the way people could look for products and services of their choice. Although, the concept of SEO and SEM came into being a lot later and it was much after

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop and manage a subscriber database and become familiar with the features within third party email systems and solutions. You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user-centric content, a coherent layout and attractive design. Students will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click­through rates, unsubscribes and bounces. You will be able to monitor and evaluate email marketing analytics and be aware of data protection and privacy issues associated with email marketing. Topics covere

The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy Search Engine Marketing (PPC) You will be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to enhance and improve click-through rates. You will recognise the features of strong ad copy, and develop your skills in writing compelling ads. Learn how to set and manage budgets for Adwords campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC. Topics covered in the Pay Per Click Advertising Module include: Key PPC Concepts Strengt

The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know­how, understanding and insight to build and maintain an effective SEO strategy. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on­page optimisation techniques and understand the process of effective keyword research and selection. You will understand the importance of content updates and will learn about applying appropriate meta tags in order to drive site optimisation. Students will understand the concept of ranking and be able to perform a range of off­page optimisation activities to improve your site ranking and positioning, such as link building. At the end of this module, you will be

LIFTED COMPETENCE offers in cooperation with the international Digital Marketing Institute, the diploma program "Professional Diploma in Digital Marketing". The program is offered in more than 40 countries and is accredited by Scottish Credit and Qualifications Framework level 8. Several thousand participants have completed the program. The training material is developed by leading experts such as Facebook, Ogilvy, Google, iProspect and Microsoft. The material is validated by the European Committee of Standardization. The curriculum is revised and updated four times annually, to ensure the students the latest knowledge in digital marketing. The teaching material is in English. The communication will be in Danish, by local experts with several years of hands-on experience. The teachers are certified in digital marketing at the Digital Marketing Institute. Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of