Professional Diploma in Digital Marketing

LIFTED COMPETENCE offers in cooperation with the international Digital Marketing Institute, the diploma program "Professional Diploma in Digital Marketing". The program is offered in more than 40 countries and is accredited by Scottish Credit and Qualifications Framework level 8. Several thousand participants have completed the program. The training material is developed by leading experts such as Facebook, Ogilvy, Google, iProspect and Microsoft. The material is validated by the European Committee of Standardization. The curriculum is revised and updated four times annually, to ensure the students the latest knowledge in digital marketing. The teaching material is in English. The communication will be in Danish, by local experts with several years of hands-on experience. The teachers are certified in digital marketing at the Digital Marketing Institute.

Introduction to Digital Marketing

The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. This module will also introduce you to the Digital Marketing Institute Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for the implementation of the different channels.

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