Traditional Vs. Digital Marketing

Digital Marketing Strategy is a relatively new concept, and therefore it requires more understanding to approach it. The previous generation - the generation of parents and grandparents - preferred everything the old fashioned way; they lament for the olden days of newspapers and billboards, leaflets and radio adverts. The newer generation, on the other hand, are completely at ease with the introduction and use of modern technology in their everyday lives. This difference between traditional and digital marketing could be subtle or huge depending on the way you are looking at them.

Traditional Vs. Digital Marketing

When it comes to promoting your business, both in digital and traditional form of marketing, you are spreading the news of your business - all its details, achievements, characteristics and specialities to public who could be your potential customers. However, when it comes to the medium of promotion, traditional marketing was dependent on newspaper and magazine advertisements, billboards and leaflets, business cards and postal mails. Digital marketing, on the other hand, uses the power of Internet in its various forms, as well as television and radio, to reach its customer base. Apart from that, the basic goal of both forms of marketing is the same - to attract customers towards one’s products/services and to broaden the business.

Essentials of a Digital Marketing Strategy

Before your start on creating a Digital Marketing strategy for business, there are a few essentials that you need to comprehend first. Like any other forms of marketing, digital marketing requires you to understand your business completely so that you will know how to approach its promotion and advertising. To plan a digital marketing strategy, you will need to first work to get a few essential elements ready for your business. In this chapter, we will learn a brief introduction of these elements, and later approach them in details in the next chapters.