What is Pay-per-click Advertising (PPC)

Pay-Per-Click (PPC) is also sometimes known as Cost-Per-Click (CPC), and it is a technique to drive traffic to a particular website through indirect advertisement.

What is Pay-per-click Advertising (PPC)

In PPC, the owner of a website usually pays to have their advertisements displayed on a search engine. These advertisements are displayed, along with the results from the search, at the top of the page in forms of banners. However, the owner is billed for this type of advertisement only when a visitor clicks on any of these advertisements, and not every time they appear to a searcher; hence the name ‘pay-per-click’.

In other words, it can be said that the owner of the business is paying for visitors to come to their sites, instead of waiting for some organic clicks, which are clicks generated by search results because of their relevance to the keywords typed in by the visitor. An attractively built website with unique and informative content is the most basic element that a business needs to prosper in the world of digital marketing. The website is where almost everyone who is interested in your business comes back, and it is also a great source of advertising, as we covered in this chapter. 

Comments

Post a Comment

Popular posts from this blog

Professional Diploma in Digital Marketing

LIFTED COMPETENCE offers in cooperation with the international Digital Marketing Institute, the diploma program "Professional Diploma in Digital Marketing". The program is offered in more than 40 countries and is accredited by Scottish Credit and Qualifications Framework level 8. Several thousand participants have completed the program. The training material is developed by leading experts such as Facebook, Ogilvy, Google, iProspect and Microsoft. The material is validated by the European Committee of Standardization. The curriculum is revised and updated four times annually, to ensure the students the latest knowledge in digital marketing. The teaching material is in English. The communication will be in Danish, by local experts with several years of hands-on experience. The teachers are certified in digital marketing at the Digital Marketing Institute. Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of
Read more

Essentials of a Digital Marketing Strategy

Know Your Business Whether it is a business that you have started from scratch, working from inside home, leaving your job for, something that you are passionate and ambitious about, or whether it is a business that you have inherited from your family - whatever the case, you have to really and truly get to know your business before you can plan a strategy to promote it. Is it a small, local pizzeria that your grandfather started when he was a young man or a boutique that you started from your own living room because you loved to design dresses? Is it a group of friends who got together to start a consultancy firm because you were all dejected with your job, or a small PR group that you are starting with your spouse because you both want to want from home? Every business is different, and it is important to know your own business before you start to plan about it, especially because you need to understand your own limits. If you are a two-person business, it is not advisable th
Read more