Why The Need for Digital Marketing

There is always a group of people who will indefinitely prefer the traditional mediums of marketing and advertisement. For them, a large billboard on the highway advertising their favourite brand of chocolate, and a full-page advertisement in the newspaper listing the merits of a specific toothpaste brand is more appealing than the world of digital marketing. For them, the need or the importance of digital marketing in promoting your business needs to be explained.

If you take into account the direction that modern society is going, digital marketing is the more modern approach to take rather than traditional marketing. According to a poll by kapost.com in 2014, the average number of hours Americans spend online daily is more than 11 hours, which is not a surprise because these days, people stare more at their smartphones, their laptops and their tabs than at their surroundings. Therefore, it is more sensible to bring your business on to the platforms where most of the population - men, women and children of all ages - spend most of their time on.

Knowing Digital Marketing

Digital marketing costs only a tiny fraction of what a regular example of traditional marketing, and thus it is more affordable. A large billboard in a busy commercial neighbourhood would cost a lot and only be visible to a limited number of commuters who are paying attention. Instead of that, email-marketing would reach thrice the number of people on their email accounts and cell phones at a portion of the cost. Advertisements for television. Compared to wasting paper on leaflets to advertise your business or printing a full-page advertisement in the newspaper, digital advertising is more eco-friendly.

There’s almost always no unnecessary wastage of paper or any other raw materials, as all the messages that need to reach potential customers are done so via digital technologies. There’s almost no limit to how much more widely-reached digital marketing is than traditional marketing. Traditional marketing may reach only a neighbourhood, a city, a state, or even a whole country, but digital marketing in the form of a website or a Facebook page can be accessed from anywhere in the world if you have Internet. Because of these extra perks that digital marketing provides to both its users and recipients, it is a preferable choice for everyone.

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