digital guru in India

Search Engine Optimization, or SEO, is a very important concept in marketing which is a process of bringing a particular website at the top of the search engine when a potential customer looks for certain keywords. What is Search Engine Optimization (SEO)? Businesses pay PR firms to bring their company name at the top of the list of search engines such as Google, Yahoo! or Bing. For example, if a person types in ‘plumber’ ‘Seattle’ and ‘affordable’ on Google, the affordable plumbing business in Seattle that has a SEO-friendly website would feature at the top of the page for the person to look through. According to a poll taken by Imforza, 75% of the people who use search engines for their investigation do not go past the first page, but are satisfied from the options that appear there. Also, according to a poll by Quora in 2010, the first link at the top of the page in any search receives more than 42.25% of the total number of clicks; the second ranking post receives about 1...

The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know­how, understanding and insight to build and maintain an effective SEO strategy. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on­page optimisation techniques and understand the process of effective keyword research and selection. You will understand the importance of content updates and will learn about applying appropriate meta tags in order to drive site optimisation. Students will understand the concept of ranking and be able to perform a range of off­page optimisation activities to improve your site ranking and positioning, such as link building. At the end of this module, you will be ...