What is Search Engine Optimization (SEO)?

Search Engine Optimization, or SEO, is a very important concept in marketing which is a process of bringing a particular website at the top of the search engine when a potential customer looks for certain keywords.

What is Search Engine Optimization (SEO)?

Businesses pay PR firms to bring their company name at the top of the list of search engines such as Google, Yahoo! or Bing. For example, if a person types in ‘plumber’ ‘Seattle’ and ‘affordable’ on Google, the affordable plumbing business in Seattle that has a SEO-friendly website would feature at the top of the page for the person to look through. According to a poll taken by Imforza, 75% of the people who use search engines for their investigation do not go past the first page, but are satisfied from the options that appear there.

Also, according to a poll by Quora in 2010, the first link at the top of the page in any search receives more than 42.25% of the total number of clicks; the second ranking post receives about 11.94% of the clicks, and the third and fourth posts receives 8.47% and 6.05% of the total number of clicks. SEO is therefore a very important decision that almost all business owners and managers make to bring their company into the notice of potential customers - especially the ones who are looking for similar products and services via a search engine.

The main idea of Search Engine Optimization is to create a website that contains a number of keywords - which are the words a potential customer would type into a search engine. There are some other concepts that are used in SEO, like ‘keyword density’, ‘keyword placement’ and ‘keyword usage’ which a SEO expert uses to bring a business to the top of the search engine page.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization, or CRO, is a way to analyze the performance of a website through statistics and analytics, by converting a visitor into a customer. This happens when a person who visits your website takes an action that you - as the owner or the manager of the business - would want them to, such as signing up for a newsletter, or creating an account, leaving a suggestion or a feedback, downloading an app or a book, or any other such actions.

CRO is a great way to learn whether a website is having the desired effect on its visitors or not, and whether they are actively responding or engaging themselves with its content. The amount of time that a visitor would spend on the website of the business may or may not end up in that person spending money on that particular business, but it gives the owner an idea of what attracts their potential customers, or what to improve or change in their website. 

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