What is E-mail Marketing?

Email marketing is the most direct form of promotion in the world of digital marketing. In this technique, the business owner or the marketing expert - instead of waiting for visitors to their website or followers of their social media sites - directly communicate with the potential customer base through emails.

Every now and then, businesses sent a bulk amount of emails to a number of people in their list - their past and regular customers, potential clients, other business acquaintances, people who have subscribed to their newsletters or left their email addresses, and in some cases, their competition in the market. These emails are send directly to the recipients’ mailboxes, and they can choose to read them, ignore them, follow the link to the website or unsubscribe from receiving them further.

The emails in question could consist of a number of elements: they could be greetings on a major holiday to existing customers and other connections, or announcement of a new service or product that the business is offering. In some cases, the emails are a survey for the followers which let the business owners know how popular or acceptable their branding is to the clientele, or just a message reminding them of your business every once a while. However, the most popular example of email marketing is newsletters - which are periodical emails that visitors sign up for at the website when they find themselves interested in a business.

Newsletters are a great way for businesses to keep in touch with visitors who may one day become their customers even if they don’t come back to the website more than once. Newsletters usually contain recent news about the business or promotional messages that usually lead the recipient to the website, in the hopes of generating sales from them. Emails are much less expensive than sending out traditional mails - or junk mails, as they are known as commonly - as well as more eco friendly. It is also more effective because statistically, it is known that more people check their emails than they go through the unimportant mails that come to their houses. Besides, thanks to software and platforms that send bulk emails, it is possible for business owners to know how their clients are responding to the newsletter. 

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