History of Digital Marketing

The first time that anyone heard of or used the concept of ‘digital marketing’ was in the 1980s, when some automobile companies used to send its regular customers floppy disks containing multimedia content promoting their newest models. Although this medium was innovative and new in the 80s, it is needless to say that the medium was also extremely expensive and not very widespread.

The term ‘digital marketing’ was first used in the late 1990s, and more extensively in the early 2000s. When the ‘World Wide Web’ aka the Internet came into existence in the early 1990s, promotions of businesses and services were transferred to the Internet, via websites and their contents. However, one could only read the content available online; there was no way to interact with it.

Knowing Digital Marketing

Google was born in 1998, and it paved the way people could look for products and services of their choice. Although, the concept of SEO and SEM came into being a lot later and it was much afterwards that business owners and entrepreneurs began to use various search engines for their convenience. MySpace was the first ever Social Media site that was founded in 2003, followed by Facebook in 2004. Social media platforms helped not only the individual user but also business owners to make their presence known on these sites effectively and to their advantage. Afterwards, in the new millennium, concepts and terms like ‘content’, ‘keyword’, ‘traffic’, ‘subscriber’, ‘optimization’, ‘landing pages’, etc gradually came into existence which transformed the ever-changing world of digital marketing forever.