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What is Affiliate Marketing?

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Affiliate marketing is a digital marketing technique that is similar to pay-per-click advertising, but with one difference: instead of paying for every click on an advertisement, the marketer gets paid for every sale, like a commission. In affiliate marketing, a publisher or an affiliate marketer is someone who advertises the products or services of a business to get a commission every time a visitor makes a sale on the website that they are advertising. The publisher can do the marketing via banner ads, search boxes or text links, sending visitors from their own blog or website. The owner of the business, or the person in charge of marketing of a particular business, who is known as the merchant or an advertiser in affiliate marketing - pays the publisher a certain amount as a commission when a visitor to their site, guided through links or ads from the publisher’s site. The amount of payment could be a percentage of each sale or a fixed amount. Some businesses prefer affiliat
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What is E-mail Marketing?

Email marketing is the most direct form of promotion in the world of digital marketing. In this technique, the business owner or the marketing expert - instead of waiting for visitors to their website or followers of their social media sites - directly communicate with the potential customer base through emails. Every now and then, businesses sent a bulk amount of emails to a number of people in their list - their past and regular customers, potential clients, other business acquaintances, people who have subscribed to their newsletters or left their email addresses, and in some cases, their competition in the market. These emails are send directly to the recipients’ mailboxes, and they can choose to read them, ignore them, follow the link to the website or unsubscribe from receiving them further. The emails in question could consist of a number of elements: they could be greetings on a major holiday to existing customers and other connections, or announcement of a new servic
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Types of Social Media

There was a time when Social Media sites were only used by individuals to connect to their friends and keep an online tab of their own lives. However, with time and with the advent of a number of new platforms, various social media sites like Facebook, Twitter, Google+, Instagram, YouTube and LinkedIn, are now a popular way to promote and market your business. Whether it is by sharing your business’ achievements via Facebook or spreading your thoughts through Twitter, talking about your business on a YouTube video or showcasing your product via Instagram - social media sites are the most popular and interactive medium of promotion these days. In this chapter, we will discuss the unique way that each of these platforms can help promote our business. FACEBOOK Facebook is not only the most popular social media platform for people to share their status updates and pictures, it is also the most interactive way to connect to people and to get people’s feedback and opinions. With yo
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What is Pay-per-click Advertising (PPC)

Pay-Per-Click (PPC) is also sometimes known as Cost-Per-Click (CPC), and it is a technique to drive traffic to a particular website through indirect advertisement. What is Pay-per-click Advertising (PPC) In PPC, the owner of a website usually pays to have their advertisements displayed on a search engine. These advertisements are displayed, along with the results from the search, at the top of the page in forms of banners. However, the owner is billed for this type of advertisement only when a visitor clicks on any of these advertisements, and not every time they appear to a searcher; hence the name ‘pay-per-click’. In other words, it can be said that the owner of the business is paying for visitors to come to their sites, instead of waiting for some organic clicks, which are clicks generated by search results because of their relevance to the keywords typed in by the visitor. An attractively built website with unique and informative content is the most basic element that a b
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What is Search Engine Optimization (SEO)?

Search Engine Optimization, or SEO, is a very important concept in marketing which is a process of bringing a particular website at the top of the search engine when a potential customer looks for certain keywords. What is Search Engine Optimization (SEO)? Businesses pay PR firms to bring their company name at the top of the list of search engines such as Google, Yahoo! or Bing. For example, if a person types in ‘plumber’ ‘Seattle’ and ‘affordable’ on Google, the affordable plumbing business in Seattle that has a SEO-friendly website would feature at the top of the page for the person to look through. According to a poll taken by Imforza, 75% of the people who use search engines for their investigation do not go past the first page, but are satisfied from the options that appear there. Also, according to a poll by Quora in 2010, the first link at the top of the page in any search receives more than 42.25% of the total number of clicks; the second ranking post receives about 1
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The Role of a Website in Digital Marketing

A well-built website with informative content and accurate information is the most important element any business can have - whether it is a new business that you are starting from scratch, or one that has been in your family for generations.  The Role of a Website in Digital Marketing The website for a business should contain all the necessary information that potential customers may want to know about that business - including that business’ goals and motivations, background and people, expectations and achievements. Although a business may promote itself in a variety of ways, the website is almost always where a potential customer would go back for what they want to know. It is advisable for any business to not only have an informative website but also to update it regularly. Some businesses tend to change the entire look of their websites, while others only update the content to their latest achievements. In this chapter, we will discuss the role of a website in digital marke
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Essentials of a Digital Marketing Strategy

Know Your Business Whether it is a business that you have started from scratch, working from inside home, leaving your job for, something that you are passionate and ambitious about, or whether it is a business that you have inherited from your family - whatever the case, you have to really and truly get to know your business before you can plan a strategy to promote it. Is it a small, local pizzeria that your grandfather started when he was a young man or a boutique that you started from your own living room because you loved to design dresses? Is it a group of friends who got together to start a consultancy firm because you were all dejected with your job, or a small PR group that you are starting with your spouse because you both want to want from home? Every business is different, and it is important to know your own business before you start to plan about it, especially because you need to understand your own limits. If you are a two-person business, it is not advisable th
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